Chipolo has added two limited-edition Loop Bluetooth tracker colors at the same $39 / €45 single-unit price, only weeks after releasing a Mercedes-Benz edition of the same rechargeable tracker. The move gives the Chipolo Loop a wider design lineup without changing the tracker’s core hardware pitch: support for both Apple Find My and Android’s Find Hub.
The new variants are available now, according to Notebookcheck, and arrive after the Loop had been sold in six colors since its October release. Chipolo says the two new looks were co-created with its community, though the colors are not entirely new shades. They remix existing Loop colors into new pairings.
“Meet LOOP – a rechargeable tracking tag designed for those who seek beauty in every detail,” Chipolo says on its product page.
Chipolo Loop adds Deep Sunset and Morning Mist without a price bump
The new Chipolo Loop colors are Deep Sunset and Morning Mist. Deep Sunset pairs a Navy body with a Honey silicone loop. Morning Mist combines a Mint body with a Navy silicone loop.
That matters because Chipolo is not positioning this as a new-generation tracker. It is a design expansion. The source material indicates the features remain the same as at launch, except for the battery-life rating update Chipolo made earlier this year.
The Loop is one of Chipolo’s two rechargeable trackers. It works with Apple Find My or Find Hub on Android, and Chipolo also offers extra features through its companion app, including Call Your Phone.
For buyers, the clearest change is choice. The Loop already had six standard colors, and these two limited editions expand the visual lineup while keeping the same single-unit pricing.
Chipolo’s community angle is also specific. The company says the new colors were co-created with members of its community, but Notebookcheck points out the shades are combinations of four original colors rather than an entirely new palette.
That makes this drop more of a curated remix than a full design refresh. It still gives Chipolo a way to market new Loop variants without asking buyers to pay more for the limited-edition treatment.
Mercedes-Benz edition gave Chipolo a branded Loop variant first
The color drop follows last month’s Chipolo Loop Mercedes-Benz edition, which added a different kind of customization. That version has a matte black shell, a brushed metal loop, and the Mercedes logo in the center.
The Mercedes-Benz edition carries the same price tag as the regular Loop colors. The catch: Notebookcheck reports buyers do not get a multi-unit discount when purchasing more than one Mercedes-Benz edition.
That separates the branded release from the new community colorways. The Deep Sunset and Morning Mist variants qualify for the same multi-pack discount structure as the standard Loop models.
| Chipolo Loop version | Design change | Single-unit price | Multi-unit discount |
|---|---|---|---|
| Standard Loop colors | Original color options | $39 / €45 | Yes |
| Deep Sunset / Morning Mist | Limited-edition mixed color pairings | $39 / €45 | Yes |
| Mercedes-Benz edition | Matte black shell, brushed metal loop, Mercedes logo | Same as other colors | No |
Analysis: Chipolo is using customization rather than a hardware revision to keep the Loop visible. That is a narrower claim than saying the company has changed strategy. The facts support only this: within a short period, Chipolo has added a branded automotive edition and two community-developed limited colors while leaving the core product intact.
The approach fits the product category. A Bluetooth tracker is meant to be attached and seen, so color, material, and branding can carry more weight than they would on a device that stays hidden. Chipolo has not disclosed sales figures or inventory counts for these limited editions, so there is no basis to say whether the tactic is moving demand.
For adjacent consumer-hardware context, MLXIO has tracked other accessory-led launches and design-driven device stories, including Dasung Link 2 Bets Your iPhone Needs an E Ink Face and AirPods Max 2 Crash to $399 — Colors Are Vanishing. Those are separate product stories, but they underline why color and form-factor changes keep surfacing in consumer tech coverage.
Pricing is simple, but the pack math favors non-Mercedes buyers
The new limited-edition Chipolo Loop colors are available through Chipolo’s website, Amazon US, and Amazon.de. Notebookcheck reports no separate launch premium for Deep Sunset or Morning Mist.
Single units cost $39 in the US and €45 in Europe. Multi-packs reduce the per-unit cost:
- Two Loop trackers: €79 / $69, down from €90 / $78
- Four Loop trackers: €145 / $125, down from €180 / $156
- Six Loop trackers: €199 / $175, down from €270 / $234
The discount structure is one of the more practical differences between the new limited colors and the Mercedes-Benz edition. Buyers who want multiple trackers appear to get better value by choosing the standard or limited-edition color models rather than the Mercedes-branded version.
Chipolo has not provided quantity limits in the supplied material. “Limited edition” signals scarcity, but without unit counts, regions beyond the listed sales channels, or an end date, buyers do not know how limited these colors actually are.
Battery-life rating already changed from 6 months to 1 year
The most meaningful spec update is not tied to the new colors. In April, Chipolo said it was increasing the battery-life rating for the Loop and Card trackers from 6 months to 1 year.
That change came after real-life use by members of Chipolo’s team showed the batteries can last up to a year on a single full charge. The original six-month figure was based on controlled tests and simulations rather than real-world usage.
No source material indicates that Deep Sunset, Morning Mist, or the Mercedes-Benz edition changes the battery, tracking features, app features, or network compatibility. Based on the available details, these are cosmetic variants of the same Loop product.
That is useful for buyers. If the decision is between colors, the feature set does not appear to be the variable. Price, discount eligibility, and design preference are the variables that matter.
The next signal is whether Chipolo keeps turning Loop into a customizable line
Chipolo has now added three notable Loop variants in quick succession: a Mercedes-Benz edition and two community co-created limited colors. The company has not said whether more collaborations or community-developed drops are planned.
The near-term watch item is availability. If Deep Sunset and Morning Mist remain broadly available through Chipolo and Amazon, “limited edition” may function more as branding than scarcity. If they disappear quickly, Chipolo will have shown there is room for color drops around a tracker whose core features are otherwise unchanged.
For now, the practical takeaway is straightforward: the new Chipolo Loop colors cost the same as the regular versions, qualify for multi-pack discounts, and do not appear to alter the tracker’s hardware. Buyers who want the Mercedes logo get a distinct look, but not the same bulk discount.
Key Takeaways
- Chipolo is expanding buyer choice without raising the Loop’s $39 / €45 price.
- The new colors keep the same core pitch, including support for Apple Find My and Android Find Hub.
- The launch shows Chipolo using limited editions and community input to differentiate in Bluetooth trackers.
