Calculate your social media engagement rate with multiple formulas. Compare against industry benchmarks.
Input your followers, likes, comments, shares, and views.
See engagement rates calculated using multiple industry-standard formulas.
Compare your rate against industry averages by niche.
1-3% is average, 3-6% is good, and above 6% is excellent. It varies by platform and follower count.
Engagement by followers is most common. Engagement by reach is more accurate but requires reach data.
Yes. Accounts with fewer followers typically have higher engagement rates (micro-influencer effect).
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