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Twitch is punishing streamers who use viewbots by capping their concurrent viewership
Twitch has a new solution for the pervasive presence of viewbots on its platform. CEO Dan Clancy revealed that streamers who are charged with artificially inflating their view counts will be punished by having a cap placed on their concurrent viewership.
Clancy discussed the policy update in a post on X. He wrote that "viewbotting is bad for our business" while also admitting that "effectively combatting viewbotting is challenging." Viewbotting companies can quickly respond to enforcement attempts by updating their own tactics, and Twitch doesn't want its countermeasures to be so overzealous that they impact legitimate viewership.
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Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”
Are we witnessing a paradigm shift in the world of social media advertising? Snapchat is arguing that chat windows will become increasingly important screens in the future, and the messaging app has the necessary data to back up that assertion.
In India, Snapchat and Kantar teamed up to measure the impact of Sponsored Snaps. That's the name Snap gives to spots that show in the Chat feed next to Snaps from friends and other acquaintances.
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TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards
TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is extending its partnership with Vistar Media to bring custom creative to out-of-home campaigns that live on digital billboards.
In TikTok's parlance, billboard ads and other real-world spots are known as "Out Of Phone" campaigns. TikTok's partners have had access to that format since 2023, when the app first brought its ads to locations like airports, gas stations, and movie theaters.
Those campaigns have plenty of potential.
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It’s time for a Game Changer: Dropout raises $1.5 million (and counting) to develop board game
Dropout's flagship game show is coming into your living room. The media company that succeeded CollegeHumor has launched a Kickstarter campaign for Game Changer: Home Edition, a board game inspired by a popular Dropout game show.
Game Changer is essentially the "Calvinball" of the internet. In each episode, Dropout CEO Sam Reich comes up with fresh rules that steer his stable of comedians as they create art. The only rule is that Reich is in charge -- and the contestants have to figure out his current set of guidelines as soon as possible.
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Meta says its new age verification tech isn’t facial recognition. Can that solution manage meddling kids?
As world governments breathe down Meta's neck, the parent company of Facebook and Instagram has unveiled a new layer of protection for users under the age of 18. Those youngsters will be subjected to age verification technology that will scan context clues to determine which accounts need to be placed into the Teen Account experience.
For months, Meta has teased an AI-powered solution that will protect vulnerable users across all of the tech company's platforms. Now, that safeguard is here. Days after E.U. regulators concluded that Meta has not done enough to keep kids off of Facebook and Instagram, the Big Tech firm published a blog post that shares details about the forms of age verification it has installed thus far.
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Streamers are mogging each other, so Twitch changed its rules to accommodate them
The looksmaxxing community is rejoicing, because Twitch is letting them mog each other as much as they want. If that sentence sounds like gibberish to you, allow me to get you up to speed.
The Omoggle meta has arrived on Twitch
The term "mogging" derives from the phrase "alpha male of group" and can refer to any show of dominance, especially in the looks department. The rise of looksmaxxing influencers like Clavicular has pushed the mogging phenomenon into the mainstream, so much so that members of Twitch's "just chatting" community are getting in on the fun.
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Social media has political divides, but some feeds are more polarized than others
The 2024 presidential election cycle in the U.S. has been dubbed the influencer election, because it was the moment when political voices on social media received an unprecedented amount of amplification. Moving forward, strategists on both sides of the aisle are trying to maximize social media's potential as a political tool, but that process comes with some complications.
One of those complex wrinkles came under the microscope in a study published in the journal Nature. Researchers set up "sock puppet" accounts on TikTok to measure the political polarization of the For You Page, and they found some apparent disparities between right-leaning and left-leaning feeds.
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Fitness instructors are the “rockstars” of their industry. That’s why Les Mills spent 3 years making a YouTube docuseries to put them in the spotlight.
If someone were to come up and ask you, What’s the biggest sport in the world?, what would your answer be? Soccer? Cricket? Basketball? You’re not wrong. Those are all top-watched sports. But even their robust player populations pale in comparison to the number of people participating in the world’s actual #1 sport: going to […]
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VidCon’s new title sponsor is an AI-powered creator monetization platform
VidCon Anaheim has a new title sponsor, and for the first time, the pioneering creator conference will not be presented by a social video platform. Instead, POP.STORE has signed on as the title sponsor for the 2026 edition of VidCon's flagship event.
The deal makes POP.STORE the third title sponsor in VidCon Anaheim history. YouTube has held that distinction ten times, including in 2025, when it took over VidCon's top line to celebrate its 20th birthday. TikTok briefly took over as VidCon's title sponsor in the early 2020s.
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VTuber Mitama Sakumaru is working on “reality manifestation” tools for VTubers–like an iPhone program that avatar-ifies their hands in real time
As popular as VTubers have gotten and as dominant as they are in categories like gaming and Just Chatting, some areas of streaming have remained mostly relegated to the fleshies. Think things like Pokémon box breaks, product showcases (as part of sponcon deals), or even game controller streams focused on a creator’s hands, to show […]
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Creators 4 Mental Health taps Doctor Mike, Vivian Tu, and more to record positive messages for NYC commuters
New York City’s subway stations and trains are plastered with ads for things like cheap moving services, job placement agencies, and elder care apps. But thanks to Creators 4 Mental Health, millions of bustling daily commuters are about to get a dose of positivity as they pass through. Content creators Doctor Mike, Vivian Tu (aka […]
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OnlyFans rolls out category-specific hubs to helps its users discover new accounts to follow
A trio of new hubs will reveal the breadth of content offerings that can be found on OnlyFans. The platform best known for its explicit content has revealed verticals based around specific genres. To start, OnlyFans will highlight uploads that fall into the categories of sports, comedy, and podcasts.
OnlyFans CEO Keily Blair announced the new verticals during an address at the Online Marketing Rockstars Festival in Hamburg, Germany. "OnlyFans has always celebrated creators from every genre, who want to connect with a global audience of fans in a space designed for adults," Blair said. "These new dedicated community pages are designed to celebrate the incredible range of talent on our platform, while helping creators grow their followings and unlock new revenue opportunities."
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The ACLU is using a YouTube Kids series to teach children about their inalienable rights
The American Civil Liberties Union (ACLU) is expanding its YouTube presence with a web series that reinforces Americans' constitutional protections. Everyone deserves to know their rights, including the youngest citizens in the U.S. -- so to meet those children where they spend their time, the ACLU has taken up residence on YouTube Kids.
The ACLU's contribution to the YouTube Kids library is an animated series titled Know Your Rights University. By combining the colorful look of shows like CoComelon with the expertise of its staffers, the ACLU is hoping to educate kids about the protections they enjoy while they attend school.
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YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season
Last year, for the first time, YouTube served as the exclusive broadcaster for a regular-season NFL game. In 2026, the platform's football slate is set to expand, and Netflix is in line for a touchdown of its own.
Those two streamers are likely to split a set of Monday night matchups that previously belonged to ESPN. According to a report from CNBC, both YouTube and Netflix will claim some of those broadcasts as part of multi-game deals that will cover the 2026 NFL season.
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